Writing Articles is an art in itself and posting it for the required audience and getting the required results is different a ball game altogether. Most of the time, articles are meant to send information out to address people's needs and in return sell a service or goods to satisfy that need. To get the best results, read on.
Ezine directories with under 100k subscribers is ideal for those articles meant to convert potential customers visits to your site into sales. Why? This is because the small ones are more targeted to a specific need unlike those with big subscribers but not really targeted at your niche product. You end up having more clicks but no conversions.
You have to choose ezines whose interest matches the offer that you are about to promote. If you are promoting a product on "dog training", go for ezines which are more dog training focused. The reason is that people who surf such sites are mostly those who need a solution to their needs. Though they may be few, they really mean business. Your conversion rate here is very high compared to those with more clicks.
Selecting the category under which to post your article is also important. That is the first point of interest to your targeted audience. You must choose carefully from main and sub categories. Most ezines may not even publish your article if the deviation is obvious. Others will help if the deviation is not much during their verification process.
The next question is where do we post this well prepared article? There are two ways for this. The first is promoting the article in a public directory. These are ezine directories which are free. You go to Google search and you can get many of these directories. Public directories are not regularly updated.
The second option is to promote it in a private directory. These directories collect few dollars for posting your add. Most of their registration is a one time life payment. These are updated regularly. They also give you their contact address for a one on one negotiation. Unlike the public ones you will be given full details of the products that they offer. So for best results go in for the private ones. They are comparatively cheaper for their conversion rate is very high.
Jumat, 03 April 2009
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